Resources
Jul 16
Before I started as the first marketer in a young startup with 12 employees, I had only tinkered around with paid search. The company offered a suite of tools for Amazon sellers, with features from PPC optimization, to product research and inventory management. They had just achieved product market fit and my task…
Read more →Aug 8
The most effective growth loop is having a product that’s so good and so unique that users can’t help but tell everyone else about it. If you also happen to catch a hype cycle at the right moment, you can achieve breakout growth (e.g. Like lovable in 2025).
Read more →Mar 11
TL;DR: The SEMrush AI toolkit looks slick and promises strategic insight based on LLM data — but under the hood, it appears to be a lot of guesswork dressed up in dashboards. While still cheaper than alternatives such as Profound, I don't see it's worth the $99/month - yet.
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