We implemented the “incidental” viral strategy, since there is little reason to collaborate with our tool: The “Sellics Product Analyzer” (formerly “Sellics Benchmarker”) is a free tool for Amazon Advertisers to see how well they are doing with their advertising compared to their competitors.

This resulted in countless people sharing certificates on LinkedIn, boosting reach and credibility for Sellics.

After seeing some initial success and increase in signups when bidding on terms like “3d viewer”, we realised that the costs will increase disproportionately when trying to scale this channel.

This case study outlines a strategic overhaul of the growth model at Sellics, a SaaS platform for Amazon sellers, using a framework known as the Four Fits (by Brian Balfour): Market-Product, Market-Model, Product-Channel, and Model-Channel.